Inside Fashion Marketing by Zalando Marketing Services

Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit.

Find us at https://partner.zalando.com/services/marketing

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Inside Fashion Marketing by Zalando Marketing Services

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Retail Media is everywhere. But the basics? Often blurred.

In this season opener, Heike Lari breaks retail media down to its core. What it is, who it’s for, and why it’s a full-funnel growth engine, not just a lower-funnel sales tool.

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