#1 The North Face: Crafting campaigns around sustainability

Show notes

Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigns - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.

Want more guidance on marketing, advertising, and sustainability? Have a read through our "Attitude-Behavior Gap Report" which outlines concrete steps brands can take to help customers make more informed choices. Curious about our powerful data capabilities? Have a look at our ZMS Insights page and find out how you can leverage data to drive your marketing and advertising decisions.

Find The North Face RENEWED by RÆBURN collection here: https://bit.ly/3gGVLH5 Find the Attitude-Behavior Gap Report here: https://zln.do/3guKBX5 Check out ZMS Insights: https://zln.do/3d4DylV

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