#2 How brands are re-thinking customer connection online

Show notes

Andreas talks to Diana Berte, VP Sales & Marketing at ZMS, about how the industry has changed and what predictions we can make for the future of #fashionmarketing. Looking back on the many campaigns we’ve had over the past months, Diana discusses best practices and the ways in which she and her team have been helping brands come up with innovative ways to reach the right customers and rethink what it means to connect and engage in socially distant and unpredictable times.

Curious about how brands responded to the pandemic? Check out this case study from Nike’s Play Inside campaign: https://zln.do/36gWRV0