#21 How GAP achieved 40M Impressions with its “Untold Stories of Pride” campaign

Show notes

This week on the podcast, we’ve invited GAP to speak to us about their incredible 2021 Pride campaign. For Pride 2021, GAP released a series of short video stories, showcasing LGBTQI+ activists who have fought for and changed our present. Hear from Kristine Pizzelanti, VP Marketing Store Experience & Licensing, and Jonathan Grail, Director Digital Marketing & CRM about how the brand worked with the activists to create collections inspired by their unique styles and personalities.

Curious about how the campaign looked? You can check out the campaign stories here. Want to know more about what Diversity & Inclusion looks like at Zalando? Have a look at our do.BETTER Diversity & Inclusion report here.