#5 TOMS: Fostering brand awareness around corporate social responsibility

Show notes

It’s clear that we are seeing big, lasting shifts in customer expectations when it comes to the values of the brands they like to shop. With more and more brands eager to showcase the good they are doing, how can brands foster awareness around their corporate social responsibility initiatives in authentic and compelling ways? Here to talk about authentic approaches to corporate social responsibility is Ian Stewart, CMO at TOMS.

Want to read about how TOMS leverages social media in novel ways to raise awareness around grassroots initiatives? Check out this success story: https://corporate.zalando.com/en/brand-hub/news-media/how-toms-achieved-23m-impressions-and-61k-snapchat-swipe-ups-authentic