#6 Inuovo: How a small wholesale brand started selling directly to consumers with incredible success

Show notes

On the podcast this week, Andreas talks with a sustainable shoe brand, Inuovo, about how it entered the world of online marketplaces and Direct-to-Consumer retail incredibly successfully via Zalando. With great insights into data-driven customer and market analysis; rapid speed-to-market; and how high ambitions lead to high success is Hayriye Selekler, responsible for Business Development at Inuovo.

If you're curious about how to market your assortments when selling directly to consumers, we’ve got you covered in this episode with actionable recommendations and insider know-how. Read more about getting started with ZMS here: https://corporate.zalando.com/en/brand-hub/zalando-marketing-services