From Inspiration to “I do”: How Pinterest turns trends into real-world events

Show notes

Dive in with Vesselina Markova-Kauffmann, Director Retail at Pinterest, as she unpacks how weddings are evolving into immersive, emotional “worlds” - and why trends like Rooted Romance, Ethereal Shimmer, and Messy Coquette are shaping the next wave of consumer behavior.

From digital discovery to live experience, this episode reveals how brands can show up earlier, connect deeper, and win the moments that truly matter.