#9 Karl Kani: Creating hype around collections with flawless branding

Show notes

Andreas is joined by Khaled Sufi, Team Lead Marketing at Karl Kani, who shares how the brand generates heat around its cutting-edge new streetwear collections with authentic storytelling. With viral influencer posts and 10 million ad impressions, this is a lesson in creating hype! Want to dive a little deeper? Get the full scoop on the campaign here: https://corporate.zalando.com/en/brand-hub/news-media/how-karl-kani-achieved-14-click-through-rate-360deg-marketing-campaign

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